The term “master franchise” is not defined by French law : It encompasses a variety of practices.
this generally involves granting a partner, the “master-franchisee”, the right to develop a franchise network in a defined territory.
The master franchisee may have the option of recruiting sub-franchisees.
On the other hand, it may be required to directly operate the establishments it opens.
This model is often used to accelerate the network deployment in remote areas, specifically abroad.
The master-franchisee must therefore be selected with care.
It must have sufficient commercial, financial and human resources to manage a network of sales in its territory.
And a good knowledge of the local market.
For further information, don’t hesitate to contact us !